# WHAT IS COHORT?

Cohort is a Smart Loyalty Platform that augments your existing tools with modern engagement and loyalty experiences. 

Thanks to its intuitive experience builder, Cohort allows you to combine experiences and rewards for the audience of your choice, seamlessly connecting with third-party platforms and applications to engage your customers wherever they are. 

Want to launch a new campaign? Create rewards? Customize your experience space or track your customer data? Let's get going! ​ ​

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>What's new?</strong></td><td>Discover the latest features available</td><td></td><td><a href="whats-new">whats-new</a></td></tr><tr><td><strong>Campaign</strong></td><td>How to create campaigns and distribute them to your audience</td><td></td><td><a href="campaigns">campaigns</a></td></tr><tr><td><strong>Standalone campaign</strong></td><td>Distribute your campaigns through a landing page without any IT requirements</td><td></td><td><a href="campaigns/create-a-campaign/standalone-campaign">standalone-campaign</a></td></tr><tr><td><strong>Rewards</strong></td><td>Create and allocate rewards to your users</td><td></td><td><a href="rewards">rewards</a></td></tr><tr><td><strong>Users interfaces</strong></td><td>Generate and customize your users' interfaces</td><td></td><td><a href="user-interfaces">user-interfaces</a></td></tr><tr><td><strong>Users</strong></td><td>Collect and analyze data from your users</td><td></td><td><a href="users">users</a></td></tr><tr><td><strong>Applications</strong></td><td>Discover how to create users experiences with our apps catalog</td><td></td><td><a href="user-actions">user-actions</a></td></tr><tr><td><strong>Developers</strong></td><td>Embed, API</td><td></td><td><a href="developers">developers</a></td></tr></tbody></table>