# Users Users are your active customers in Cohort, you will be able to track their activity and collect new zero and first party data. You will also be able to create different customer segments and lists based on their properties, and even assign them badges corresponding to these segments to reward the most committed customers. [Users overview](/users/overview.md) [Import and export users](/users/import-and-export-users.md) [Custom user properties](/users/custom-user-properties.md) [Lists and Segments](/users/lists-and-segments.md) [Badges](/users/badges.md) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.getcohort.com/concepts/users.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.