Brevo

Connection type: API key

Available features

• Import attributes from Brevo contacts as Cohort user properties

• Export users and their attributes to Brevo

• Export user events from Cohort to trigger Brevo automations

• Use Brevo contact lists as audience for a challenge

Installation

Create an API key

• On your Brevo dashboard menu (top-right), click on SMTP & API

• Click on Generate a new API key

• Give it a name. We recommend having "cohort" in the name so it can be easily identified

• Copy the API key

Install the API key on Cohort

• On your Cohort dashboard menu (top-right), click on Apps and select the Brevo app

• Click on "Add connection"

• Paste the API key previously generated and click on create

• You will then be redirected to the "Sync users" tab to configure the different synchronisation options presented in this document

Import Brevo contact attributes to Cohort

The Brevo application allows you to import Brevo contact attributes as Cohort user properties

• Activate the Enable user import toggle

• Select which contact attributes from Brevo you would like to import into Cohort. A user property will be created and synchronized automatically for each field you select.

Export users from Cohort to Brevo

The Brevo application allows you to export Users and/or fields from Cohort into Brevo.

• Activate the Enable user export toggle

• Select which users you would like to export

  • All Users: All of your Cohort users will be exported to Brevo as contacts

  • Users that already exist in Brevo: New users will not be created in Brevo, this will just add new User Properties on users that already exist in Brevo

• Select which user properties from Cohort you would like to export into Brevo and map them to the proper attributes. This imply that you first need to create the contact attributes from your Brevo dashboard if they don't exist yet

Export users events

Setup export

• Activate the Enable user events export toggle

• You can opt to export all user events or pick only the ones you're interested in (recommended).

Leveraging Cohort user events in Brevo

Once the synchronisation enabled, the events will be forwarded in real time to Brevo so that you can use them in your automation rules, when segmenting your contacts and also in your loyalty program rules.

Here is an example on how to use the events in Brevo loyalty

Use Brevo contact lists as the audience for a challenge

Once you configured the API Key, you will see a new audience option when configuring a challenge

This will list your most recently updated contact lists from Brevo

When you use this option, the user will be prompted for his email when joining the challenge and we will check in real time if the user is indeed part of the list