Overview

In Cohort, a campaign is made of loyalty experiences associated with a reward and an audience. Each campaign can contain one or several steps that a user must complete in order to get a reward. A Campaign is available to all users, a specific list or a segment of users.

Campaign types

With Cohort, you can create different types of campaign, depending on your use case.

3 types are available:

• Store: A landing page that can be accessed through a link or a QR code where users can buy rewards or claim them for free.

• Challenge: A sequence of steps that users will have to complete to get a reward.

• Airdrop: An automatic distribution of rewards to all users, a list or a segment of users.

You have to select the campaign type when you create a new one. Once a campaign is created, you can no longer edit the type of the campaign.