Campaigns
Last updated
Last updated
A Cohort campaign is a combination of one or more experiences (e.g. commenting on an Instagram post, running 10km on Strava...), a reward and an audience (e.g. customer list or segment). It will enable you to go beyond the classic transactional path and create lasting emotional connections by enhancing your customers' relationship with your brand and offering them tailor-made rewards.
To do so, you will have access to three types of campaigns:
Store : A landing page that can be accessed through a link or a QR code where users can buy rewards or claim them for free.
Challenge : A sequence of step(s) that the users will have to complete to get a reward.
AirDrop : An automatic distribution of rewards to all users or a list or a segment of users.