Cohort
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  • WHAT IS COHORT?
  • WHAT'S NEW?
  • Concepts
    • Experience Space
    • Campaigns
    • Standalone campaign
    • Rewards
    • Users
    • Experiences
  • GETTING STARTED
    • Overview
    • Admin Authentication
      • Setup a SAML SSO provider
      • Setup a OIDC SSO provider
    • Test mode
    • Adding Team members
    • Languages Admin interface
    • Languages User interfaces
  • Campaigns
    • Overview
    • Create a campaign
      • Challenge campaign
      • Store campaign
      • Airdrop campaign
      • Standalone campaign
    • Manage a campaign
      • Consult the indicators
      • Share a campaign
      • See the participants
      • Modify a campaign
      • End a campaign
      • Archive a campaign
      • Delete a campaign
    • Campaign display mode
  • REWARDS
    • Overview
    • Perk
      • Create a Perk
      • Manage a Perk
    • Digital Asset
      • Create a Digital Asset
      • Manage a Digital Asset
    • Rewards Distribution mode
  • USER INTERFACES
    • Experience Space
      • Configure your Experience Space branding
      • Customize your Experience Space
      • Customize your Membership Pass
    • Standalone campaigns
  • USERS
    • Overview
    • Import and export users
    • Custom user properties
    • Lists and Segments
    • Badges
  • Integrations
    • Apps
      • Brevo
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      • Facebook
      • Klaviyo
      • Maxxing
      • PostgreSQL
      • Salesforce
      • Shopify
      • Spotify
      • Talon.One
      • Tiktok
      • Typeform
      • Youtube
  • USER ACTIONS
    • Overview
    • Native Applications
    • Social Media
    • Lifestyle
    • Quizz and Surveys
  • INDICATORS
    • Overview
    • General indicators
    • Users indicators
    • Campaigns indicators
  • Developers
    • Overview
    • Embed
    • Merchants API
    • Campaign diffusion
  • Security
    • Security at Cohort
  • GLOSSARY
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  1. Concepts

Campaigns

PreviousExperience SpaceNextStandalone campaign

Last updated 7 months ago

A Cohort campaign is a combination of one or more experiences (e.g. commenting on an Instagram post, running 10km on Strava...), a reward and an audience (e.g. customer list or segment). It will enable you to go beyond the classic transactional path and create lasting emotional connections by enhancing your customers' relationship with your brand and offering them tailor-made rewards.

To do so, you will have access to three types of campaigns:

  • Store : A landing page that can be accessed through a link or a QR code where users can buy rewards or claim them for free.

  • Challenge : A sequence of step(s) that the users will have to complete to get a reward.

  • AirDrop : An automatic distribution of rewards to all users or a list or a segment of users.

Want to create a store campaign?
Want to create a challenge campaign?
Want to create an AirDrop campaign?