Standalone campaign

A standalone campaign is a unique and independent landing page that contains a sequence of steps that the users will have to complete to get a reward. The campaign is accessible via an url that Cohort hosts and generates automatically for each published campaign.

To create and launch a standalone campaign, follow these steps:

Customize the Brand settings of the user interface

1. Go to the cogwheel in the top right corner of your admin interface and select the Experience Space section

2. (Optional)In the Brand settings section, add the language(s) that you want to display for your users

3. In Name, enter the name of your space that will appear in the top left of the campaign page (we recommend entering your brand name)

4. In Logo, Upload a logo that will be visible to your users in the top left corner of the campaign page, next to the name. Please use a square image with margins, without a transparent background, and a size of 256x256px or bigger. The uploaded logo on your existing social network (Facebook or Linkedin) is often a good choice.

5. (Optional) In Contact Email, insert an email address that your users can contact if they need assistance or have questions. This email address will be visible in the FAQ section of the campaign page.

6. Click Save button to save the changes.

Customize the look and feel of your campaigns pages

1. Go to the cogwheel in the top right corner of your admin interface and select the Customization section.

2. Add the font of your choice (we recommend using the font from your website)

3. In the stylesheet, add your accent and background color

4. Click Save button.

Create your standalone campaign

If the campaign offers a reward to your users, remember to create the reward before creating the campaign.

1. Go on Campaigns section on the Admin interface

2. Click + Create campaign on the top right corner

3. Define the internal title of your campaign (it won’t be visible to your users)

4. Click Create

5. Choose the type Store and click Continue

6. Choose your Audience and click Continue

   1. All users will be able to access this campaign.

   2. Invite links: Only users with a valid invite link will be able to access this campaign.

   3. A list or a segment: Only members of a specific list or segment will be able to access this campaign. If you choose this option, you have to select the list or segment that you created before or you can create it from scratch by clicking +Create

7. Click + Add rewards, select the reward(s) that users will receive in this campaign and click Continue

💡 Note: If you want to link a reward to your campaign, don’t forget to create one beforehand.

1. In Settings, You can add several languages for your users interfaces by clicking + Add, you will find all languages that you previously setup in Language settings page.

💡 Note: If you want multiple languages, you’ll have to customize all the texts in the different languages.

1. In Appearance section, enter the information below:

   1. In Title, type a title for the campaign, it will be visible to your users.

   2. In Description, enter a text that describes the campaign to your users.

   3. In Store visual, upload an image or a video for your campaign. Format: square without a transparent background and 32MB or smaller. JPG, PNG, SVG, MP4 or MOV.

💡 Note: You will see on the right a preview in real time of what you enter. If you click Open preview, you will see a preview of the entire campaign page customized.

1. In Store theme, you have 2 choices:

   1. Same colors as your Experience space (by default)

   2. Custom colors: you can customize the background and the accent color of your campaign page.

2. (Optional) In Access section, you can personalize the url of your campaign (only lowercase letters, numbers, and hyphens are allowed). By default, the url contains the campaign title if you don’t customize it.

3. In Price section, you can define if the claim of the rewards is free (by default) or paid. For paid rewards, you have to enter the amount in the various currencies you support by clicking +Add currency.

4. (Optional) In Store options you can tick the box to limit the quantity of rewards to claim for this campaign. For example, if you limit the number of rewards to 300, then the 301st user will not be able to claim his reward.

5. (Optional) In Customer information, you can:

   1. Add frequently asked questions by clicking + Add question. You have to enter a question and the answer in a text format and click Add. The question(s) will appear on a FAQ section, in the campaign page for your users.

   2. Add Resources, by uploading a PDF file, that will be available for your users on the campaign page.

6. To finalise the campaign configuration, you have to click Continue to see the review of all your setup. If needed, you can edit any of the steps by clicking on the pen icon.

7. Click Publish campaign. The created campaign is now available for your users depending on the display method chosen either Experience or specific landing page. Check the different display methods here. The campaign status is Published.

If you click Save for later, the campaign will not be visible to your users. The campaign status is Draft.

Share your standalone campaign

Cohort hosts and generates automatically a landing page accessible through a specific url per published campaign.

There are 4 ways to find the specific url of your campaign in the Admin interface:

• In the Campaigns page, find the campaign that you want to share, then click … and Visit Page. Your standalone campaign page will be open in a new tab.

• Click on the campaign, in the top right corner of the page, click Share campaign, the campaign link will be copied to your clipboard.

• Click on the campaign, in the top right corner of the page, click … and Visit Page. Your standalone campaign page will be open in a new tab.

• Click on the campaign, in Overview section, you can find the specific url and click on the icon at the end of the url to copy it.

You can send the campaign's link to your users through different ways: email, newsletter, social media, banner on your website…

💡 You can’t find the specific url of your campaign? Please make sure that your campaign is published to find it.